CREDENTIALS AND PROOF OF SKILLS

MEDIA STRATEGY AND CAMPAIGN SUPPORT

From Hulu originals to national ad campaigns, I’ve supported large-scale media strategies by tracking pacing, managing campaign timelines, and surfacing insights for client decks. My work at Publicis Imagine (Hulu) sharpened my ability to balance creative vision with performance metrics.

RESEARCH AND BRAND MARKETING

As a MAIP Fellow at Deutsch LA, I transformed cultural insights and social listening into actionable brand strategies for Taco Bell. By blending qualitative and quantitative research, I helped shape campaigns that resonated with Gen Z audiences and informed creative decision-making.

SOCIAL MEDIA AND CONTENT CREATION

I build digital communities through content that connects. From growing California Tactical Academy’s reach by +449% MoM to producing engaging content for Luma & Leaf, my approach blends strategy with execution — video editing, design, and storytelling that drive measurable growth.